What understanding is required to run a lifestyle business?

Not the tactics. The understanding. The systems that actually work.


The Question

How do you build something that:

  • Gives you freedom (time, location, creative)
  • Doesn’t require constant growth to survive
  • Aligns with how you actually want to live

Posts, links, and books that illuminate this topic:


Open Questions

  • How do you know when to scale vs stay small?
  • What’s the minimum viable complexity?
  • How do you resist the growth-at-all-costs narrative?

Systems Discovered

What actually works, tested through experience: